History of Innovation It was Veryfine that actually created the single-serve juice and juice drink category in convenience stores back in the early 80’s when we introduced our 10 oz. size. In addition, we virtually created the juice and juice drink vending business in 1981 and then became the first company capable of "hot filling" aluminum beverage cans in 1984, allowing us to sell nutritious juices and juice drinks in schools, hospitals and health clubs where an unbreakable container was mandatory. We were first to create a branded juice vending machine and we are still a recognized leader in vending nationwide. We became the first in the country to produce a hot-fill plastic package for 100% juices, replacing glass. Now, consumers have the choice of a lighter-weight, unbreakable single-serve juice package more suitable for the consumer on the go! Most recently, Veryfine was one of the first to come out with flavored spring waters with zero calories.

Veryfine’s Corporate Chronology 1865 Standard Vinegar Company was founded in Somerville, Massachusetts as a supplier of cider vinegar in wooden barrels to general stores. 1894 Arthur E. Rowse, Sr. became a salesman for the Standard Vinegar Company. 1900 The company was purchased by Arthur E. Rowse, Sr. who changed the name to New England Vinegar Works in 1907. 1919 The Veryfine brand name was established. 1930 The company moved its operations to Littleton, Massachusetts. 1944 For the first time, production of apple juice surpassed vinegar and became the company’s top-selling item. 1957 James Rowse, Sr., the son of founder Arthur Rowse, was granted two U.S. patents for his invention of a centrifugal system for using the locally grown Macintosh apple for apple sauce as well as apple juice. 1958 The company’s name was changed to New England Apple Products Company in order to more accurately describe the expanding line of vinegars, juices and apple sauce. 1965 Veryfine began operating the first privately owned anti-pollution waste-water treatment facility in New England, which was also the first such facility in the juice industry. The plant was installed before the Clean Water Act was passed in Congress. 1975 With the introduction of 10-ounce juices and juice drinks, Veryfine revolutionized the packaging of fruit juices and drinks and capitalized on the growing health and fitness movement. 1976 A unified corporate identity and new logo were developed. 1977 The company began a major distribution drive centered on convenience stores. 1979 A 1,000-bottle-per-minute juice-filling line was installed in a new production building in Littleton. 1981 A first-of-its-kind juice vending program was developed, based on the entirely new concept of dedicated vending machines. By 1982, with more than 40,000 vending machines placed throughout the United States, Veryfine established itself as the undisputed leader in vending sales of single-serve juice products, in addition to its position as the number one seller of single-serve juices and juice drinks in convenience stores. 1984 Veryfine introduced the country’s first lightweight aluminum can for fruit juices and drinks, offering a healthful alternative to soft drinks and making it available to schools, hospitals, and health clubs. 1985 The company upgraded its juice production line to make it the fastest in the country, filling 1,600 10-ounce bottles each minute. 1986 Veryfine won the Associated Industries of Massachusetts’ coveted Ecologue award for its environmental protection and energy conservation efforts. 1987 Veryfine achieved the $100 million mark in sales, and celebrated the fifth anniversary of 30 percent annual growth. 1988 Veryfine’s foodservice division began operating with concentration on national and regional foodservice management companies and national distributors. Business Week named Veryfine’s television commercials ("Fill Up" and "Marathon") "The Best in Advertising" for 1988. 1989 New England Apple Products Company officially changed its name to Veryfine Products, Inc. David F. Rowse passed away, and Samuel B. Rowse was named president. Veryfine moved its corporate offices to Westford, Massachusetts. The primary production facility remains in its original location - Littleton, Massachusetts. Veryfine completed construction on a new 220,000-square foot distribution center in Ayer, Massachusetts, built to hold up to 38,000 pallets of product or 2.5 million cases of finished goods. 1990 Veryfine celebrated its 125th anniversary and sales reached $200 million for the first time. Veryfine became the only company to receive the Massachusetts Audubon Society’s Audubon A Award in honor of its environmental leadership in the business community. 1991 The National Association of Environmental Management gave Veryfine an Environmental Excellence Award. Veryfine won a New England Environmental Award for promoting the improvement of the environment. Veryfine won the Second Harvest Partnership Award for the donation of over 1 million pounds of product to the national food bank organization. 1992 Veryfine’s $8.5 million state-of-the-art water purification system went online. Veryfine began packaging its best-selling apple juice in 64-ounce plastic bottles. 1993 Veryfine introduced Apple Quenchers, an exciting new product line in 16- and 46-ounce bottles. 1994 This new year brought the launch of an exciting new product line: Veryfine Chillers - eight delicious real brewed iced teas and flavored lemonades. Chillers were offered in 20-ounce bottles and 11.5 ounce aluminum cans. Veryfine cut the ribbon on its new 6,200 square foot research and development facility. Featuring state-of-the-art technology, the center contained a development lab, pilot plant and specialized sensory analysis booths, all needed in the development of new products and flavors. 1997 Veryfine continued to improve its overall label graphics and launched new "easy handle" glass bottles in 10 and 16oz sizes. Apple Quencher line was "upsized" to the more popular 64oz family size with exciting new flavors. 1999 Veryfine initiated one of its most exciting and demanding years. It improved its label graphics once again and converted its 16oz size from glass to plastic - offering consumers the choice of a lightweight, shatter-proof single-serve juice package - convenient for the "on the go" consumer. New product activity reached a high-pitched pace with the introduction of Fruit2O®, a spring water beverage with a light fruit taste and no calories, because it is sweetened with the revolutionary new sweetener, Splenda. Finally, www.veryfine.com was born April 20, 1999. 2000 The company continued to spread the word about Fruit2O around the country - "Great Taste - No Calories" became the selling point for Fruit2O. 2001 Another exciting year for Veryfine! Fruit2O continued to exceed all expectations and was joined in January by Fruit2O PlusTM, the same wonderful tasting product with the addition of herbs and vitamins.